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Article: As a nation we have forgotten how, when and what to cook and eat.
- Article from:
- Marketing Week
- Article date:
- October 9, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Looking closely at the receipt pictured in a Tesco ad, something other than the intended message can be found: evidence of cultural impoverishment
If you wanted an insight into Britain's cultural poverty, Tesco is not the obvious place to look. Megalomania and yearnings for world domination, maybe, but nothing more profound than that. And yet, its latest press campaign reveals, rather in the manner of the diarist Pooter, more than it intends.
It comprises a side-by-side comparison of prices; on the left, a check- out receipt for a variety of groceries from Asda; on the right, an identical list from Tesco. The Asda total comes to #103.09, the Tesco ...