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Article: When MBAs Rule the Newsroom: How Marketers and Managers Are Reshaping Today's Media.
- Article from:
- Business Economics
- Article date:
- April 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 The National Association for Business Economists. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Doug Underwood, Columbia University Press, New York, 1995, 159 pp., paperback $16.50.
When MBAS rule The Newsroom should interest business economists; all you have to do is to expand "MBA" and expand "Newsroom." It's not about MBAs. That term is a metaphor for business, finance, cost and economics. On the surface, the book is about print journalism and the newspaper industry, but economists will see much more than a single industry or a single labor market study. The definitive book on the present era of corporate restructuring has not been written, but this book goes a long way in setting the stage.
Focusing on the print media, MBAs Rule is an ...
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Article: USA TODAY Launches Trade and Consumer Advertising ...
PR Newswire;
September 24, 2007 ;
700+ words
... ... Va., Sept. 24 /PRNewswire/ -- USA TODAY announces the introduction of a new trade ... launch coincides with events surrounding USA TODAY's 25th anniversary as the nation's newspaper; USA TODAY was founded on Sept. 15, 1982. The ...
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