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Article: The business case for Web 2.0: for the most part, Web 2.0 technologies have been the province of lay users experimenting with informal collaboration. But these tools are now proving useful for many business applications as well.
- Article from:
- KMWorld
- Article date:
- October 1, 2008
- Author:
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Web 2.0 technologies have gotten their share of press in the last year, most of it focusing on how users outside the enterprise--not customers or business partners--can make use of them. Much has been made of Web 2.0 enabling collaboration, but not specific forms of collaboration and not collaboration that happens alternately within the enterprise to: enable faster product development, market new products better, gain customer feedback on products under development, enlist beta product users and perform help desk functions, to name just a few Web 2.0 business applications. Now may be the time to swing the focus away from the lay user toward ...