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Article: The rise of digital label printing.
- Article from:
- Printing News
- Article date:
- September 29, 2008
- Author:
CopyrightCOPYRIGHT 2008 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In an industry saturated with thousands, if not millions, of brands and products competing for customer's attention and money, purchasing decisions are quickly made. The decision to buy--which is often emotionally-based rather than rationally-based--happens within mere moments. A product's label needs to be more than eye-catching; it is crucial that it stands out from the sea of labels. Perhaps the old saying that "you never get a second chance to make a first impression" really is true.
Labels and the packaging on a product no longer only serve the purpose of telling consumers the product's name, ingredients, and details to what's inside. They've become ...