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Article: The color of money. (green design)
- Article from:
- Interior Design
- Article date:
- August 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Green guru John Picard says, "If designers abdicate, they are going to lose dollars to us."
Green design can help redeem the planet, create humane environments, and save money, but, today at least, the greatest of these is saving money. According to John Picard, president of [E.sup.2], the Los Angeles environmental outfit that advises the likes of Sony, Prince Street and the Gap, green design is usually initiated by the client or somebody in the client's office, nine out of ten times because it is a cost cutter. "Environmental information is a form of money," says Picard. "If designers abdicate, they are going to lose dollars to us."
Because green design has ...