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Article: New Products Conference '96: fewer new products, better focus. (food products)
- Article from:
- Prepared Foods
- Article date:
- August 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How do you top a new products performance like the one turned in during 1995?
By most accounts, you don't. The past 6 months have seen the universe of new products come back down to earth following a quantum leap the previous year when the final head count on new releases in 1995 was a prolific 16,863.
A down scaling was probably inevitable following what industry experts called a "banner" year, and that's precisely what has occurred. Midway through 1996, new products introductions stood at 6,428, down 12% from the same time last year, according to Lynn Dornblaser, publisher and editor of New Product News.
So when attendees of Prepared Foods' New ...