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Article: NFL PLAYERS Launches 2008 Branding Campaign: 'Football Doesn't Define Me'.
- Article from:
- PR Newswire
- Article date:
- October 10, 2008
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Players share unscripted stories of who they are under the helmet
WASHINGTON, Oct. 10 /PRNewswire/ -- NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, will follow up last year's successful branding campaign with its 2008 installment: "Football doesn't define me." With the unveiling of NFLPLAYERS.COM/REAL, a new interactive micro site, fans are given an exclusive, under-the-helmet look at 18 of the NFL's top players.
"The new micro site builds on our vision of implementing cutting-edge technology to expand upon the successful NFL PLAYERS brand," said Andy Feffer, NFL PLAYERS COO and Executive Vice President. "The ...