Article: General Mills Earns 80 Cents Per Share Before Unusual Items in First Quarter of Fiscal 1997

MINNEAPOLIS, Sept. 16 /PRNewswire/ --General Mills (NYSE: GIS) today reported fiscal 1997 first-quarter earnings of 80 cents per share before non- cash charges associated with adoption of an accounting standard. Earnings for the 13 weeks ended August 25, 1996, were 7 percent below the 86 cents per share earned in last year's first quarter due to the impact of price declines taken by Big G cereals in June 1996. Sales for the quarter grew 3 percent to $1.32 billion.

On June 19, General Mills announced actions to lower prices and cost-per- serving an average 11 percent on brands representing 42 percent of Big G cereal volume. These actions are expected to reduce ...

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