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Article: McCain makes big strides on YouTube; Obama leads in videos, but GOP nom increases visibility on site with ads.(News)(John McCain,Barack Obama)
- Article from:
- Advertising Age
- Article date:
- October 6, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MICHAEL LEARMONTH
Sen. barack Obama is beating Sen. John McCain in the YouTube sphere, but with the help of advertising, the Republican candidate has been able to close the gap some.
Where Mr. Obama has been posting vast quantities of video from appearances around the country, Mr. McCain's team has been posting easy-to-digest 30-second and 60-second ads.
As has been widely noted, these so-called TV spots may or may not get much airtime at all, but on the web they serve as de facto national ads; they are embedded and linked to on blogs. And a few of them have ended up on national TV, free of charge, thanks to cable news channels.
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