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Article: NBA TV Drives to Hole; New Programs, Marketing Set for Network.(News)
- Article from:
- TelevisionWeek
- Article date:
- October 6, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jon Lafayette
NBA TV is looking to score with a schedule loaded with live programming in prime time and a new multimillion-dollar marketing effort aimed at hard-core hoops fans.
The National Basketball Association made an earlier deal to have Turner Broadcasting run its digital assets, including cable channel NBA TV, its NBA League Pass package and its NBA.com Web site.
The changes made by Turner are coming online as the league readies to kick off its season this month.
The league will continue to use its slogan "Where Amazing Happens.'' The Turner assets will use the tagline "The Game Happens Here'' to show that even with NBA ...