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Article: Digital Ad Lab Issues Call for Participants

Article from:
PR Newswire
Article date:
September 13, 1996
Copyright 
 
   Industry Leaders Gather to Create Total Digital Solution

SAN FRANCISCO, Sept. 13 /PRNewswire/ -- Time Inc., World Color, R.R. Donnelley & Sons, NEC, Inc., and WAM!NET(SM) have become the first participants in Digital Ad Lab -- a test laboratory dedicated toward making totally digital ads and printing a practical reality for the advertising, printing and publishing industries.

The Lab will be a hands-on working forum that will complement the work of such associations as the Digital Distribution of Advertising for Publications (DDAP) and ANSI-CGATS, an industry standards body. Members will conduct actual field experimentation and testing with ...

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