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Article: Solve the puzzle.(ADVERTISING)(Lincoln Financial Group signed a deal with 22squared Inc.)(Brief article)
- Article from:
- Best's Review
- Article date:
- October 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 A.M. Best Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LINCOLN FINANCIAL'S newest move in its "futureself" ad campaign, which launched in 2007, is helping solve the puzzle.
Lincoln Financial partnered with ad agency 22squared to design its latest ads next to and around the Wall Street Journal and The New Yorker's crossword puzzles, each time giving readers a hint about one of the clues in the puzzle.
"We want to go beyond just traditional page placement and ...