Article: Critical illness plans are standalones or riders.

Think about how many friends, relatives and clients you've known who have been stricken with a critical illness. Now think about how many of those same friends, relatives and clients who were financially devastated by that illness.

The need for financial protection in case of critical illness is obvious, and now there is finally a product that meets this urgent need.

What is it? How does it work? Where is it being sold successfully?

Critical illness insurance typically pays a lump sum living benefit upon diagnosis of a covered critical illness, regardless of the prognosis of the insured. Some covered conditions include heart attack, stroke, life ...

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