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Article: Iron Man blasts out.
- Article from:
- Video Business
- Article date:
- October 13, 2008
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Susanne Ault
Blu-ray sales range above 20% at some retailers
Iron Man is enjoying superhero Blu-ray Disc strength, tracking as the top format debut to date at Best Buy and other retailers.
According to retail sources, key accounts are selling an average of about 20% of Iron Man 's total unit sales on Blu-ray, though in some instances, the title's share is as high as 50%.
One industry source said Iron Man Blu-ray sales range from 10% to 30% of the title's total sales, varying by retailer. In some isolated cases, including at retailers Amazon.com and DeepDiscount.com, Iron Man 's Blu-ray version is selling more briskly than one or ...