Article: Iron Man blasts out.

By Susanne Ault

Blu-ray sales range above 20% at some retailers

Iron Man is enjoying superhero Blu-ray Disc strength, tracking as the top format debut to date at Best Buy and other retailers.

According to retail sources, key accounts are selling an average of about 20% of Iron Man 's total unit sales on Blu-ray, though in some instances, the title's share is as high as 50%.

One industry source said Iron Man Blu-ray sales range from 10% to 30% of the title's total sales, varying by retailer. In some isolated cases, including at retailers Amazon.com and DeepDiscount.com, Iron Man 's Blu-ray version is selling more briskly than one or ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!