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Article: Wells Fargo works to reassure, retain First Interstate customers. (Wells Fargo and Co.; First Interstate Bancorp)(Special Report: Banking & Finance)
- Article from:
- Los Angeles Business Journal
- Article date:
- May 27, 1996
- Author:
CopyrightCOPYRIGHT 1996 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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L.A. COUNTY - Huge, uncaring and impersonal - that's how competitors of Wells Fargo & Co. are portraying the San Francisco-based bank as they attempt to capitalize on customer dissatisfaction stemming from its acquisition of First Interstate Bancorp.
But as the Southland's bank wars grow as vicious as those between long-distance telephone companies and fast food restaurants, Wells Fargo is striking back.
In recent weeks, Wells Fargo has taken steps to soothe the fears of First Interstate customers who may be considering jumping ship because of the merger, said Alec Hughes, Wells Fargo's director of retail marketing for the L.A. area.
For example, ...