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Article: Cheerios Putting 5 Million Books Inside Cereal Boxes.
- Article from:
- Food & Beverage Close-Up
- Article date:
- October 13, 2008
CopyrightCOPYRIGHT 2008 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FOOD AND BEVERAGE CLOSE-UP-13 October 2008-Cheerios Putting 5 Million Books Inside Cereal Boxes(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com
Encouraging kids to read has led the people at Cheerios to think outside of the box - by putting millions of books inside the box, the company announced.
For the seventh year in a row, through its Spoonfuls of Stories program, Cheerios is offering 5 million books free inside Cheerios cereal boxes, with stories that make it fun for parents and children to read together. This year's books again hold broad appeal, with entertaining stories about a duck who runs for president, a girl who imitates zoo animals, ...