Article: Facebook's Roar Becomes a Meow.(Enterprise; TECHTONIC SHIFTS)

Byline: Daniel Lyons

Putting ads in front of Facebook users is like hanging out at a party and interrupting conversations to hawk merchandise.

Facebook was going to become the new Google, the Silicon Valley hypemeisters claimed. Millions of people would join this social-networking site, advertisers would rush in and revenues would skyrocket. But something went wrong. The users arrived--there are now 110 million of them--but the money hasn't kept up. Revenues this year, according to researcher eMarketer, will be $265 million, well below what Facebook's 24-year-old founder and CEO Mark Zuckerberg was predicting eight months ago. What happened? Sure, the ...

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