|
|
Article: Mambo battles to banish the trendy uncle.
- Article from:
- Australasian Business Intelligence
- Article date:
- October 15, 2008
CopyrightCOPYRIGHT 2008 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Julian Lee
Oct 15, 2008 (The Sydney Morning Herald - ABIX via COMTEX) -- Australian street and surfwear label Mambo is being relaunched to increase its appeal to the youth market. Angus Kingsmill, a member of a consortium that acquired the brand in January 2008, said its unique sense of humour will be maintained, but there will be a shift away from the loud shirts that diminished the brand's appeal to young consumers. A new advertising ...