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Article: The business of social networking.
- Article from:
- Computing
- Article date:
- October 16, 2008
CopyrightCOPYRIGHT 2008 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Martin Courtney
The business of social networking
If business is increasingly being conducted via social networking web sites, why aren't more airlines, bars and restaurants going under?
(Next month's Gartner Symposium, to be held in the exclusive Mediterranean playground of Cannes, will explore corporate use of social networking. You could argue that is like meeting up to talk about the opportunity to eradicate the need to meet up in the future, but in a nicer place, with better weather and the chance to enjoy some decent food and wine on business expenses.
But Gartner is serious, and it is predicting that 60 per cent of ...