|
|
Article: From Healthy Choice Cookie Creme de Mint to Cran-Apple Bars, it's time to chill out. (new ice cream products)
- Article from:
- Quick Frozen Foods International
- Article date:
- July 1, 1996
CopyrightCOPYRIGHT 1996 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
It's summertime, and ice cream and novelty packers are in high gear churning new products out into the USA supermarket sector - which rang up almost $5.3 billion in category sales last year. That's 25% of the $21 billion in total frozen food retail volume, according to scan data tracked by Chicago-based Information Resources, Inc.
From fat-free, low calorie frozen concoctions to doubly decadent, extra-cream dream blends, there's something tempting being dished out for each market niche. Here's a sampling...
New flavors in ConAgra's Healthy Choice line are Cookie Creme de Mint and Strawberry Shortcake. Though projecting a thoroughly indulgent image, the ...