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Article: Credit card mail sees decline.(POSTAL)

Article from:
DM News
Article date:
September 29, 2008
Author:
Copyright

CREDIT CARD direct mail offerings dropped for the third consecutive quarter, and that trend is expected to continue, considering the current financial crisis on Wall Street.

According to new research from Mintel Comperemedia, the estimated mail volume for credit card offers fell nearly 8% from Q1 2008 to 02 2008, from 1.67 billion to 1.54 billion.

Credit card direct mail offers, sent to enroll new customers, have declined steadily since Q3 2007, when Mintel Comperemedia estimates total volume reached 1.86 billion pieces. The mail volume estimated for 02 2008 represents a 17% decline from Q3's high.

The primary reasoning behind this can be attributed to the ...

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