|
|
Article: REMEMBERING PAUL NEWMAN, MARKETING AND BRAND GUY; Actor's legacy includes a philanthropic model that holds lessons for all businesses.(CMO Strategy)(Occupation overview)
- Article from:
- Advertising Age
- Article date:
- October 13, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: TIM MANNERS
Paul newman will be remembered as many things: actor, philanthropist, race-car driver, husband, father, grandfather.
I will always think of him as an incredibly astute marketing guy.
About 10 years ago, I visited the Newman's Own offices in Westport, Conn., and interviewed the company's president, Tom Indoe. Mr. Newman wasn't there at the time, but Mr. Indoe gave me a tour of the place, including Paul's office.
Mr. Newman's desk was one of those plastic, poolside tables, with the umbrella up. According to the nameplate, his title was "assistant lifeguard on duty.'' My fondest memory was a small sign tacked to the ...