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Article: Watch for convergence of video and community.(DigitalNext)(Viewpoint essay)(Brief article)
- Article from:
- Advertising Age
- Article date:
- October 13, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Darren Herman
Something that's on my mind lately is the power of the experience. We have many experiences every day, but the memorable ones are usually those that we share with other people.
On the web, experiences mainly play out in solitude. Other than instant message, Twitter and communication via your social-network profile, much of the web is experienced by yourself, although there are millions of other people surfing around just a bit or byte away.
I'm excited about the convergence of video and community. Online we can devour a lot of video, but the experience ...