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Article: Tech briefs.(Media&Tech)(web viewing, NBC Universal Digital Studio, )
- Article from:
- TelevisionWeek
- Article date:
- October 13, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Daisy Whitney
Web Viewers More Engaged, Study Finds
A sizable contingent of online video viewers are more engaged with Web programming then they are with TV programming, according to a report released by online video site Veoh Networks.
Veoh found that so-called "engaged viewers,'' those who watch more than an hour of online video each week, make up nearly 40% of online viewers, and that they watch nearly 75% of all online video. This data is promising to advertisers who are keen to find engaged viewers in any ad medium. This group is twice as likely to recall ads as other online video viewers, Veoh said.
About one-third of the ...