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Article: Easy does it: create marketing materials with easy-to-learn Macintosh desktop publishing software. (includes a related article on new and notable software) (Software Review)(Evaluation)
- Article from:
- Entrepreneur
- Article date:
- October 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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At some time or another, almost every small-business owner needs to create printed materials for his or her business. It might be a simple flier announcing a big sale, a postcard telling customers of an address change, or perhaps something more complex, like a monthly newsletter for staying in touch with clients.
Though some of these projects might sound like something your word processing software could handle, you'll get better results from a proper desktop publishing program. Computers have made graphic artists out of almost all of us. That's not to say professional graphic artists are no longer needed, it's just that they're only needed for bigger jobs-like ...