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Article: Ford Credit will push for brand loyalty. (Ford Motor Credit Co.)
- Article from:
- Automotive News
- Article date:
- August 5, 1996
- Author:
CopyrightCOPYRIGHT 1996 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DETROIT - Jack Clissold is poised to raise the public profile of Ford Motor Credit Co. - transforming the faceless financing unit into a user-friendly marketer of consumer contracts.
The incipient strategy calls for spurring consumer awareness by creating a greater public presence for Ford Credit - a subsidiary that generated $1.4 billion of Ford Motor Co.'s $4.1 billion in 1995 earnings.
"We have to make more noise and have a greater presence with the ultimate customer," said Clissold, Ford Credit executive vice president of North American financing operations. "We have ignored the fact that there is another customer behind the dealer."
Clissold wants ...