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Article: Air New Zealand Pilot Helps Campaign Get Off to a Flying Start.
- Article from:
- Science Letter
- Article date:
- October 21, 2008
CopyrightCOPYRIGHT 2008 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Displaying a typical kiwi 'can-do' attitude an Air New Zealand B747 pilot
showed his willingness to go beyond the call of duty today, as he dangled over 65 feet in the air - all in the name of advertising (see also Air New Zealand).
Captain Peter Clulow flew in from New Zealand this week and has been busy putting the finishing touches to the 65 foot high billboard trumpeting the new slogan: "Is it just a kiwi thing?" The campaign is part of Air New Zealand's bid to make the unique 'kiwi can-do' attitude famous throughout the world.
Amateur abseiler Captain Clulow spent four hours suspended over one of the City of London's busiest roads in this ...