Article: Baldwin unveils new digital line. (Baldwin Piano & Organ Co.)

Dealer Training Sessions Provide Platform For Aggressive Pianovelle Launch

Striving to enhance retail performance in the field, Baldwin Piano & Organ recently staged the first in a series of ongoing training seminars. Held July 18-22 in Memphis, the five-day session featured a combination of classroom-style presentations along with hands-on product training. In addition, the well-attended gathering served as a platform for the introduction of Baldwin's comprehensive Pianovelle line of digital pianos. "Helping dealers and their salespeople make more effective presentations in the field is a high priority with us," noted Steve Brock, Baldwin's senior vice-president of ...

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