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Article: Software product design increases sales: SoftKey picks MicroArts for its top-selling "Calendar Creator" and its new "Popular Photography".
- Article from:
- Business Wire
- Article date:
- October 2, 1996
CopyrightCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GREENLAND, N.H.--(BUSINESS WIRE)--Oct. 2, 1996--SoftKey Multimedia, Cambridge, Mass., selected MicroArts over four competing firms to design the retail software packaging for both its "Calendar Creator" (version 4.0), and its new "Popular Photography," a collection of high-quality, royalty-free photos for desktop publishing. Both products run on Windows and Mac platforms and will be for sale in November.
Sharon McCormick-Keane, marketing manager for SoftKey, claims that MicroArts' design talents have made a significant difference to our business's bottom line by raising our packaging and promotional programs to new heights."
Founded in 1988, ...