Article: Software product design increases sales: SoftKey picks MicroArts for its top-selling "Calendar Creator" and its new "Popular Photography".

GREENLAND, N.H.--(BUSINESS WIRE)--Oct. 2, 1996--SoftKey Multimedia, Cambridge, Mass., selected MicroArts over four competing firms to design the retail software packaging for both its "Calendar Creator" (version 4.0), and its new "Popular Photography," a collection of high-quality, royalty-free photos for desktop publishing. Both products run on Windows and Mac platforms and will be for sale in November.

Sharon McCormick-Keane, marketing manager for SoftKey, claims that MicroArts' design talents have made a significant difference to our business's bottom line by raising our packaging and promotional programs to new heights."

Founded in 1988, ...

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