Article: Bulgari's West Coast barrage.(company opens new store in San Francisco, CA)

NEW YORK -- Bulgari chief executive officer Francesco Trapani was feeling relaxed and confident when he stopped here briefly on his way to the West Coast last week.

Trapani was heading west for several events surrounding the opening of Bulgari's San Francisco store -- its 10th in the U.S. -- and for the American launch of the new book about the history of the Bulgari family, called simply "Bulgari."

His confidence, he acknowledged, had a lot to do with the company's first- half performance.

As reported, Bulgari's net income soared 206.8 percent to $11.9 million (18.1 billion lire) in the period, while sales mounted 20.7 percent to $122.8 million (186.5 ...

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