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Article: Marketing to Hispanic Moms in the United States 2008.
- Article from:
- Business Wire
- Article date:
- October 21, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/385ed1/marketing_to_hispa) has announced the addition of the "Marketing to Hispanic Moms in the United States 2008" report to their offering.
Hispanics represent the largest minority group in the U.S. and are among the fastest-growing segments of the population. Hispanic spending is projected to reach $1.2 trillion by 2012. One cause of this rapid growth is the high fertility rate of Hispanic mothers, most of whom make purchase decisions not only for themselves but also their children.
Communicating effectively with Hispanic mothers is important to manufacturers of baby ...