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Article: How long will I be blue? The success of many products depends on coloring additives. Keeping products "looking like new" remains a formulation challenge. Industry insiders weigh in with opinions and advice.(ingredient challenges)(Editorial)
- Article from:
- Prepared Foods
- Article date:
- October 1, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
A food's appearance may well be its, most important characteristic. After all, a product s taste or nutritional benefits will be of little value, if a consumer does not want to even taste the product.
Colorings may be added for functional reasons--to help protect nutrients, for example. However, they primarily are used to improve a product's attractiveness and to communicate certain product characteristics to consumers. For instance, through its use of Yellow 5 Lake and Blue 1 Lake colors, Kraft Foods' Nabisco Oreo Cool Mint Double Stuf cookies signal to customers that they definitely have a cool mint flavor. CandyRific's Lite-Up Cool Pops ...
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