Article: Jellies: worth a much closer look: Teresa Tarantino discovers how suppliers are breathing new life into jellies.(JELLIES: SECTOR UPDATE)(candy industry adding excitement through new packaging, flavors and shapes of candy)

THESE DAYS, WHEN MOST OF THE category talk is about glamorous and often "healthful" or upscale items, there are staples which steadily continue to generate noteworthy profits--if buyers are smart and remember not all consumers are searching for expensive dark chocolate!

For example, as with the marshmallow sector (see page 44), jellies have long been a standard in the candy category, often applauded for their versatility.

It's true that while they don't attract the attention of other more trendy sectors, sources tell PROFESSIONAL CANDY BUYER they continue to ring up sales and profits and most suppliers are adding excitement through new packaging, ...

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