Article: Cheese in all the right places. (increase in cheese consumption)

Cheese has emerged as the firecracker in the dairy industry, sparking market share and sales

When Americans set their tables, chances are cheese is on the menu. Indeed, cheese has managed to catch eating and supermarket trends as seemingly contradictory as Americans' quest for exotic foods and their desire for wholesome, but easier, home-cooking.

Cheese has emerged as the firecracker in the dairy category, sparking increased sales, products and uses at a time when high feed costs and raw milk shortages are hindering the other categories.

"Our greatest challenge is to obtain adequate raw product to be able to supply market demands," says Harold Schild, ...

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