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Article: Pacific World polishes its nails.(will introduce new lines in 1997)(Brief Article)
- Article from:
- WWD
- Article date:
- October 11, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Pacific World will try to sharpen its nail business next year with a spate of new introductions.
In January, 10 new items will be added to the 61-item Nailene line, while 12 new stockkeeping units will be added to the 16-sku Professional Solutions brand.
As a result, the Costa Mesa, Calif.-based Pacific World is predicting at least 15 percent growth for its Nailene division, which markets artificial nail products, while it expects to double sales of Professional Solutions, a line of natural nail care products introduced a year and a half ago.
Although executives declined to comment, industry sources said Nailene currently has a retail ...