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Article: TBG wins Unicef brief to boost web giving.(Brief article)
- Article from:
- Marketing Week
- Article date:
- October 23, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Unicef has appointed digital marketing agency TBG London to develop a series of online campaigns that aim to encourage consumers to continue donating during the credit crunch. It is understood the account is worth about #1m.
The agency was awarded the account following a pitch that included incumbent WWAV Rapp Collins.
TBG London will now be the lead digital agency for Unicef in the UK, and will work closely with the charity to develop new ways of encouraging web-surfers to donate.
A Christmas campaign called "Ideas to Give" will be the first campaign to be launched by TBG. An interactive microsite, providing details on ways to help ...