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Article: Strategic Name Development Creates New T0Z(TM) Brand Name For St. Lucia Distillers.
- Article from:
- Business Wire
- Article date:
- October 24, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MINNEAPOLIS -- St. Lucia Distillers' new premium Gold and White Gold rum brand names, TZ[TM] Gold and TZ[TM] White Gold, were created by Strategic Name Development, a Minneapolis naming company.
TZ[TM] Gold rum is dark, reflecting the rich, golden color of the aging process. This product is concentrated and smooth with sweet caramelized fruit, banana and honey traces, and a toasty, nutty flavor to give it balance and sophistication.
Another variation, TZ[TM] White Gold, is a pure crystalline clear version of the gold rum. Although it is significantly aged, the rum is gently filtered to remove any coloring from aging in wood while retaining the maximum ...