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Article: Manulife Financial launches major U.S. branding initiative with multi-million dollar advertising campaign.
- Article from:
- Business Wire
- Article date:
- October 16, 1996
CopyrightCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOSTON, MA--(BUSINESS WIRE)--October 16, 1996--
Canada's Largest Life Insurer Seeks to Raise Awareness of
Its Long History of Serving the Financial Needs of Americans
As a first step toward increasing its brand recognition in the U.S. market, Manulife Financial today unveiled its first national advertising campaign. The broad-based advertising initiative targets affluent consumers, business owners, insurance professionals and financial advisors through a wide range of consumer, business and trade media.
Manulife Financial, a leading international life insurance company with its National Sales and Marketing Office based in ...