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Article: MADISON FIRM LANDS CONTRACT TO PITCH WISCONSIN CHEESE NATIONALLY.(BUSINESS)
- Article from:
- The Capital Times
- Article date:
- October 23, 2008
CopyrightCOPYRIGHT 2008 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mike Ivey
A Madison advertising firm has landed the contract to pitch Wisconsin cheese to the rest of the nation.
Shine Advertising Co. is teaming with the Wisconsin Milk Marketing Board on a new "cheese love" campaign that attempts to give a personality to the different varieties.
The print advertising debuts in the November issues of Better Homes and Gardens, Food & Wine, Gourmet, Midwest Living and Cooking Light magazines.
The first ad in the series focuses on the personality of cheddar, with a headline reading "Wisconsin Cheddar -- a Prima Donna he is not."
The copy notes that cheddar is "reliable, hardworking, ...