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Article: Maximising The Potential Of Your Intellectual Property Assets.
- Article from:
- Mondaq Business Briefing
- Article date:
- October 23, 2008
CopyrightCOPYRIGHT 2008 Mondaq Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Introduction
"It is now an accepted fact of business that intellectual property has emerged as one of the key corporate assets of the 21st century. If legal rights such as trademarks and patents were not available, the huge investments necessary to set a company apart through its brands or innovations – two fundamental requirements for success in today's markets – would not be justifiable." Joff Wild, "Learning from the Nasdaq IP pioneers" IP Value 2004: Building and enforcing intellectual property value. An international guide for the boardroom p9.
The value of intellectual property is recognised by stock markets worldwide. Usually a ...