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Article: Meat snacks go mainstream: protein, portability and portion control are helping to keep the category strong with consumers.(Snack Trends)
- Article from:
- Confection & Snack Retailing
- Article date:
- March 1, 2008
- Author:
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[ILLUSTRATION OMITTED]
Meat snacks just aren't what they used to be. And that's actually a good thing. Today's meat snacks are softer, sometimes shaped differently and available in more exotic flavor and seasoning combinations. They're also targeted to a broader base of consumers and positioned for different eating occasions. (Think lunch boxes.) Factors such as these are helping to position the category for further growth.
A peek at Chicago-based Information Resources, Inc. data suggests that sales are a bit lackluster, but it's important to keep in mind that these statistics include neither the all-important convenience channel nor Wal-Mart --another ...
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