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Article: Complications, heroes & rhythms: marketing maneuvers.
- Article from:
- Doors and Hardware
- Article date:
- October 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Door and Hardware Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I am sure you are all aware of the various books and articles written about how to better serve your customers and seek out new business in the supply chain - from OEM to the architect and end user. Moreover, I must freely admit that, until recently, I thought "mortise locks" was a gourmet salmon you put on bagels and cream cheese!
So, rather than specifically address an industry you know far better than I do, let me share with you a few things I have learned, and practiced, in the areas of marketing communications and business development. I believe they are all applicable to what you do for a living. Most important, they were learned from customers and prospects in ...