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Article: ISO OPPORTUNITIES EXIST IN B2B AND BILL-PAY MARKETS.
- Article from:
- Cardline
- Article date:
- October 24, 2008
CopyrightCOPYRIGHT 2008 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Merchants that primarily use paper invoices and cash and check payments present the greatest opportunities for independent sales organizations to earn revenue by converting additional transactions to card payments, according to industry observers. For ISOs "the opportunity in America right now seems to be on the side of converting cash to credit," says Gino Kauzlarich, president and CEO of MerchantService.com, a Sarasota, Fla.-based ISO. Some card brands see opportunity for ISOs in this area as well. American Express Co. is "putting a lot of focus" on ...
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