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Article: New Look for NBA TV.
- Article from:
- Multichannel News
- Article date:
- October 27, 2008
- Author:
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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by R. Thomas Umstead
NBA TV will receive a major on-air facelift as it looks to score additional distribution and ratings heading into the new basketball season, which launches this week.
The 15 million-subscriber network - which Turner Sports operates on a day-to-day basis - will feature a new, multimillion-dollar graphics package and in-studio enhancements to complement its four-night-a-week live game coverage.
'This is really about Turner bringing all the resources they have to bear on NBA TV. You'll see a lot of new faces and you'll see them on a brand new, 5,000-square-foot, multimillion-dollar set that has a dedicated dot-com desk, a ...