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Article: The competition is becoming intense. (Oklahoma Electric Cooperative and Oklahoma Gas & Electric)(Company Profile)
- Article from:
- Management Quarterly
- Article date:
- June 22, 1996
- Author:
CopyrightCOPYRIGHT 1996 National Rural Electric Cooperative Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Oklahoma Electric Cooperative's competition with Oklahoma Gas and Electric has intensified in recent years. As a result of this pressure and emerging open competition, OEC has redesigned their marketing strategy. Our author discusses the redesign and the positive outlook cooperatives may project.
David vs. Goliath
At Oklahoma Electric Cooperative (OEC) we battle the giant every day. It's the same old song, just a different verse. OEC was selected to provide electrical service to Lowe's Building Center, a 1000 kW load in South Oklahoma City. We were selected because of lower rates and better service. Once again the giant, OG&E, loses and once again, they are ...