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Article: Research and Markets: Internet Advertising Market Assessment 2008 - Out Now.
- Article from:
- Business Wire
- Article date:
- October 28, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/b253ae/internet_advertisi) has announced the addition of the "Internet Advertising Market Assessment 2008" report to their offering.
The growth in the take-up of Internet packages, coupled with the growing penetration of broadband, continues to be a main driver of the market for Internet advertising. Internet advertising remained the fastest-growing advertising medium in 2007, with expenditure on Internet advertising continuing to rise.
Paid-for search marketing -- first adopted in 2001, largely by online businesses in the travel and finance sectors -- continues to be an ...