Article: Ad Roundup: John McCain Capitalizes on Joe the Plumber, Barack Obama Reaches Out to Latinos.

Byline: Gretchen Hannes

McCain released a TV ad and a Web ad in which Americans declare, "I am Joe the Plumber!"

Last week, John McCain (http://www.usnews.com/features/news/politics/candidates-mccain.html)'s campaign released a TV ad and a Web ad that incorporate the story of small-business owner Joe Wurzelbacher ("Joe the Plumber"), a man who was brought up at the final presidential debate during a discussion of Barack Obama (http://www.usnews.com/features/news/politics/candidates-obama.html)'s tax plan. McCain also released an ad in which he speaks directly to voters, promising to restore American's life savings. The Obama campaign reached out to ...

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