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Article: Crisp Wireless launches mobile advertising initiative.(PARTNERSHIPS)
- Article from:
- Mobile Internet (Boston, MA)
- Article date:
- September 1, 2008
CopyrightCOPYRIGHT 2008 Information Gatekeepers, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Crisp Wireless, a provider of mobile publishing and advertising solutions for premium media and entertainment companies, announced that it has selected Nokia Interactive Advertising (www.adservice.nokia.com) and AdMob (www.admob.com) as members of its new mobile advertising initiative. By working with these best-of-breed mobile ad networks, Crisp now offers marketers the ability to access its substantial Publisher Network, consisting of the country's top mobile content sites.
The new ad network alliances will enable Crisp Wireless's Publisher sites to better monetize their content and mobile traffic, while helping advertisers mete out the top vertical and niche ...