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Article: Veoh study shows long-form online video viewers are highly receptive to advertising.(MARKET INTELLIGENCE)
- Article from:
- IPTV Newsletter
- Article date:
- September 1, 2008
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When it comes to advertising, not all online video viewers are created equal, according to a new commissioned study conducted by Forrester Consulting on behalf of Veoh Networks. "Watching The Web: How Online Video Engages Audiences" reveals that while some online video viewers still only "snack" on short clips, there exists a large audience of young, influential, engaged viewers who watch a great deal of long-form online video and pay attention to the brand messages delivered to them in online video environments.
The study found that Engaged Viewers (viewers who watch more than an hour of online video a week) make up nearly 40 percent of all online video viewers ...