Article: Society beefs up sales 'How To' C.E. (American Society of Chartered Life Underwriters and Chartered Financial Consultants, continuing education)

DALLAS -- The American Society of CLU & ChFC, whose mission has always been continuing education for its members in technical areas of life insurance planning, is now, in recognition of the difficulties of surviving in the insurance business, focusing more of its C.E. efforts on sales concept training.

Stuart Tugman, the incoming 1996-1997 president of the Society, gives credit for the shift to Curtis Ford, his predecessor.

Mr. Tugman, vice president of advanced sales with Jefferson-Pilot Life in Greensboro, N.C., concurs with Mr. Ford. "We need to be more `how to' oriented, with more balance on the practical, less technical side," he said. "We need to ...

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